Blogs could be a great way to generate traffic and leads to your insurance agency. The key is to create relevant and useful content that meets the needs of the audience.
How-to articles can be a common method to engage the insurance agency’s current clients, as they help them navigate common insurance responsibilities and issues. Examples include explaining what type of insurance is available for different types of property as well as how to use self-service portals to make renewal easier.
Bringing in experts to about a specific topic with your blog can provide a fresh perspective and add recognition to your website. For example , you might consult an insurtech company company representative to write a guest post about how insurance technology has helped their business increase.
Adding laughs to your insurance agency’s blog can add a human touch and create trust with readers. Whether it is a story regarding mustache insurance or a photo of an office pet, humor is often a good way to determine a connection amongst the brand and the reader.
Your e-newsletters are good place to promote your insurance agency’s blog. You are able to link to the most recent posts from the blog in the e-newsletters.
Using your insurance blog page to drive social media engagement may also help the SEO campaigns. For example , you might share a blog post about how exactly to handle selected types of liability insurance blog claims on LinkedIn and promote it in your social media internet pages.